Cookies


What are cookies and how do they work

Cookies are text files containing a small amount of data that an internet browser receives from a web server and stores on your computer in the format: name – value. The data are sent back to the web server during your next visit of the same website. This means that a website temporarily remembers certain actions made by you on it and you need not enter the same data again. Cookies are commonly used, for example, to save the content of a shopping cart on an online shopping site and to save other user preferences associated with browsing through a website. We differentiate two basic types of cookies: first-party (own) and third-party (owned by other parties).

  • First-party they are created during the initial loading of a website and the first interaction with the website operator's server. They store, among other information, data on the selected colour scheme, web resolution, language settings, as well as a number of other parameters. The values are created by the visited website. The data are used only by the website, which stored them in the cookies.
  • Third-party they are set by a domain other than the website domain visited by the user. They are usually created while browsing through a website and viewing various advertising banners. After a banner is loaded and read, interaction with a third-party server takes place and this third party marks the user with the aid of cookies, which may be subsequently arbitrarily monitored whenever the user accesses another website with the same banner.
How to manage the use of cookiess

You can adjust the use of cookies according to your preferences. You can delete all the cookies already stored on your computer and most web browser also offer the option of preventing cookies to be stored on a computer. However, if you select this option you will be forced to adjust certain preferences manually every time you visit a particular website, and certain website services and functionalities may be limited. Additional information associated with managing and processing cookies can be found at https://aboutcookies.org in English.

How to opt out analytical cookies

We use Google Analytics for common analyses of traffic on our website and the measurement tool only works with first-party cookies, which do not store any personal data. Each visitor is identified with the use of the computer – user – browser session. Google Analytics uses page tagging, which means that a JavaScript measurement code is pasted onto each page to provide data from the visitor's browser. Every time a page is loaded, the JavaScript code connects to the Google Analytics server collecting data and transfers them by means of cookies. You can easily control the processing of these cookies if you use the Google Analytics Opt-out plugin available for Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Edge. Additional information related to the use of cookies by Google may be found in "How Google uses cookies" and "Types of cookies used by Google".


Types of cookies used on our website (domain https://www.frantiskovylazne.cz ):

Name

Provider

Purpose

Cookie category

Protocol

Duration

PHPSESSID

frantiskovylazne.cz

A cookie generated by PHP-based apps. It is a common identifier used for retaining the user's session variables between pages.

Necessary

HTTP

Session

SID

seznam.cz

Sklik conversion tracking. It is used for Sklik account statistical reports. The statistics tell us how many users clicked on a Sklik ad and opened a website containing a conversion tracking tag.

Necessary

HTTP

29 days

_ga [x2]

frantiskovylazne.cz

(Google Universal Analytics)

A cookie set by Google Universal Analytics. It is the main cookie file used Google Universal Analytics, which organises data from frantiskovylazne.cz and conceivable sub-domains measured by Google Universal Analytics in a Google Analytics account.

Analytical

HTTP

2 years

_gat

frantiskovylazne.cz

(Google Universal Analytics)

A cookie set by Google Universal Analytics. It automatically monitors and controls traffic and prevents problems that could occur while visitors are navigating through a web presentation.

Analytical

HTTP

1 day

_gid

frantiskovylazne.cz

(Google Universal Analytics)

A cookie set by Google Universal Analytics. It stores and updates the unique identifier of each page visited by a user. It serves for generating statistical data on the use of the website by the user.

Analytical

HTTP

1 day

_fbp

frantiskovylazne.cz (Facebook)

It is used by Facebook to send a number of advertising products, e.g. third-party ads in real time.

Marketing

HTTP

3 months

_gcl_au

frantiskovylazne.cz

(Google Adsense)

Google Adsense cookie used for measuring the effectiveness of ads across websites

Marketing

HTTP

3 months

_uetsid

frantiskovylazne.cz

(Bing)

It is a cookie used by Microsoft Bing Ads, which allows to display various banner ads to users who have previously visited our web presentation. The duration of the cookie expires within 24 hours from the end of the user's browsing session.

Marketing

HTTP

1 day

_uetsid_exp

frantiskovylazne.cz

(Bing)

It is a cookie used by Microsoft Bing Ads, which contains the date of expiry of the cookie with the corresponding name (see previous line).

Marketing

HTML

Persistent

_uetvid

frantiskovylazne.cz

(Bing)

It is a cookie used by Microsoft Bing Ads, which consolidates data on the behaviour of the web presentation visitor for the purpose of showing relevant ads based on the user's preferences.

Marketing

HTML

Persistent

_uetvid_exp

frantiskovylazne.cz

(Bing)

It is a cookie used by Microsoft Bing Ads, which contains the date of expiry of the cookie with the corresponding name (see previous line).

Marketing

HTML

Persistent

fr

facebook.com

It is used by Facebook to display a number of advertising products, e.g. third-party ads in real time.

Marketing

HTTP

3 months

IDE

doubleclick.net

(Google)

It is used to register and report the user's activity on the website after viewing or clicking on one of the provider's ads and its purpose is to measure the effectiveness of ads and to show ads targeted at the user.

Marketing

HTTP

1 year

MUID

bing.com

It is used by Microsoft as the user's unique identifier ("machine unique identifier").It allows to track the user by synchronising the identifier across various Microsoft domains.acute; uživatele synchronizací identifikátoru napříč řadou domén Microsoft.

Marketing;

HTTP

1 1 year

test_cookie

doubleclick.net

It serves for checking whether the user's browser supports cookies.

Marketing

HTTP

1 day